The Roan Group

I first met Neill Archer Roan at a CAPACOA conference a few years back. I was truly impressed by his two-day presentation and took away a ton of insights that have served me well. We , as theatre artists, tend to look down somewhat on the marketing folks. I think that deep inside we think that they only care about selling a product which, just so happens this time, to be us. Neill loves performers and their work and that shows in his wide range of topics and ideas.

I have read a number of his articles and this one is one of my favourites because it shattered my own ideas about supporters/donors.

"People who love you most will leave you quickest."

I am still working that one out.

When Numbers Lie

He hasn’t been posting much lately but I would encourage you to go to his site and cruise about.